Welcome to our blog

Welcome to the blog at WhipAnOrbit. Here I will try to post informative bit of news and information related to owning and running a website in todays world. I can’t promise daily updates but I will always try to keep it interesting.

SOPA and PIPA were dropped by Congress today!

Hi everyone!

A big hurrah to you!!!!! We’ve won for now — SOPA and PIPA were dropped by Congress today — the votes we’ve been scrambling to mobilize against have been cancelled.

The largest online protest in history has fundamentally changed the game.  You were heard.

On January 18th, 13 million of us took the time to tell Congress to protect free speech rights on the internet. Hundreds of millions, maybe a billion, people all around the world saw what we did on Wednesday.  See the amazing numbers here and tell everyone what you did.

This was unprecedented. Your activism may have changed the way people fight for the public interest and basic rights forever.

The MPAA (the lobby for big movie studios which created these terrible bills) was shocked and seemingly humbled.  “‘This was a whole new different game all of a sudden,’ MPAA Chairman and former Senator Chris Dodd told the New York Times. ‘[PIPA and SOPA were] considered by many to be a slam dunk.’”

“’This is altogether a new effect,’ Mr. Dodd said, comparing the online movement to the Arab Spring. He could not remember seeing ‘an effort that was moving with this degree of support change this dramatically’ in the last four decades, he added.”  

Tweet with us, shout on the internet with us, let’s celebrate: Round of applause to the 13 million people who stood up  - PIPA and SOPA are tabled 4 now.

Google’s Latest Algorithm Changes (They Don’t Include Panda)

As you probably know, Google has been putting out a monthly list of algorithm changes it has been making, as part of the company’s initiative to be “more transparent”. Google will never put out the entire secret of its algorithm (without a court order, at least), so webmasters can at least be thankful that they’re being thrown a handful of bones in the form of a monthly list.

Have you seen effects from Google’s most recent algorithm changes? Let us know in the comments.

Some have apparently already been feeling the effects of Google’s algorithmic early this year. Webmasters were quick to point the finger at the old panda, but Google assures us that this is not the case. A spokesperson for the company told WebProNews there have been no Panda updates in 2012 so far (though I’d expect one to launch before too long).

By the way, now that 2011 is over, do you think Panda has done a good job at cleaning up search results?

In the latest edition of the series, on the company’s Inside Search Blog, they highlight 21 changes made in the month of December. The list goes as follows:

• Image Search landing page quality signals. [launch codename “simple”] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
• More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.
• Soft 404 Detection. Web servers generally return the 404 status code when someone requests a page that doesn’t exist. However, some sites are configured to return other status codes, even though the page content might explain that the page was not found. We call these soft 404s (or “crypto” 404s) and they can be problematic for search engines because we aren’t sure if we should ignore the pages. This change is an improvement to how we detect soft 404s, especially in Russian, German and Spanish. For all you webmasters out there, the best practice is still to always use the correct response code.
• More accurate country-restricted searches. [launch codename “greencr”] On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature.
• More rich snippets. We improved our process for detecting sites that qualify for shopping, recipe and review rich snippets. As a result, you should start seeing more sites with rich snippets in search results.
• Better infrastructure for autocomplete. This is an infrastructure change to improve how our autocomplete algorithm handles spelling corrections for query prefixes (the beginning part of a search).
• Better spam detection in Image Search. [launch codename “leaf”] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.
• Google Instant enhancements for Japanese. For languages that use non-Latin characters, many users use a special IME (Input Method Editor) to enter queries. This change works with browsers that are IME-aware to better handle Japanese queries in Google Instant.
• More accurate byline dates. [launch codename “foby”] We made a few improvements to how we determine what date to associate with a document. As a result, you’ll see more accurate dates annotating search results.
• Live results for NFL and college football. [project codename “Live Results”] We’ve added new live results for NFL.com and ESPN’s NCAA Football results. These results now provide the latest scores, schedules and standings for your favorite football teams.
• Improved dataset for related queries. We are now using an improved dataset on term relationships to find related queries. We sometimes include results for queries that are related to your original search, and this improvement leads to results from more relevant related queries.
• Related query improvements. [launch codename “lyndsy”] Sometimes we fetch results for queries that are related to the original query but have fewer words. We made several changes to our algorithms to make them more conservative and less likely to introduce results without query words.
• Better lyrics results. [launch codename “baschi”, project codename “Contra”] This change improves our result quality for lyrics searches.
• Tweak to +1 button on results page. As part of our continued effort to deliver a beautifully simple user experience across Google products, we’ve made a subtle tweak to how the +1 button appears on the results page. Now the +1 button will only appear when you hover over a result or when the result has already been +1’d.
• Better spell correction in Vietnamese. [project codename “Pho Viet”] We launched a new Vietnamese spelling model. This will help give more accurate spelling predictions for Vietnamese queries.
• Upcoming events at venues. We’ve improved the recently released places panel for event venues. For major venues, we now show up to three upcoming events on the right of the page. Try it for [staples center los angeles] or [paradise rock club boston].
• Improvements to image size signal. [launch codename “matter”] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, you’ll tend to see images with larger full-size versions.
• Improved Hebrew synonyms. [launch codename “SweatNovember”, project codename “Synonyms”] This update refines how we handle Hebrew synonyms across multiple languages. Context matters a lot for translation, so this change prevents us from using translated synonyms that are not actually relevant to the query context.
• Safer searching. [launch codename “Hoengg”, project codename "SafeSearch"] We updated our SafeSearch tool to provide better filtering for certain queries when strict SafeSearch is enabled.
• Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but it’s not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional domains: https://www.google.co.uk, https://www.google.de and https://www.google.fr.
• Faster mobile browsing. [launch codename “old possum”, project codename “Skip Redirect”] Many websites redirect smartphone users to another page that is optimized for smartphone browsers. This change uses the final smartphone destination url in our mobile search results, so you can bypass all the redirects and load the target page faster.

The image search landing page quality signal change is quite interesting. Web Pro News ran a great article on optimizing for image search by Michael Gray last year, and that’s full of tips to consider for this less talked about element of SEO, but the adjustments, as unspecific as they may be, reflect Google’s Panda-style focus on quality in search results. This, to me, is saying they’re applying same kind of thinking they do with regular web search to other parts of Google, more than ever before.

Here’s the list of questions Google has presented in the past to consider asking yourself, when evaluating quality.

Note that “better spam detection for image search” is also on the list.

Also note the codenames used throughout the list. Most you probably won’t have to remember like Panda and Caffeine, but it’s still nice to have something to reference for the future.

With regards to the “more rich snippets” item on the list, you may want to check out the series of videos Google recently put out on how to do rich snippets.

Author: Chris Crum
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter. Twitter: @CCrum237 StumbleUpon: Crum Google: +Chris Crum

Facebook Ads To Appear In News Feed In 2012

Starting in January 2012, Facebook will gradually begin showing Sponsored Stories social ads in the main news feed of the web version of the site, a representative of the company tells us. Facebook hasn’t shown ads in the news feed since 2008, so this has big ramifications for advertisers and the user experience.

The ads will be marked “Sponsored” and a rate limit will ensure users see no more than 1 Sponsored Story in the news feed per day. They’ll only feature stories about friends or Pages that users already like. Users won’t be able to opt out of seeing Sponsored Stories in the news feed or having their activity used in them, but they will be able to ‘x’ out individual ads. The ads won’t immediately appear in the mobile news feed, though Facebook is considering the idea as discussed earlier this month.

The screenshot above shows how the ads will look in the news feed. The ability to display promoted content alongside organic social content in the popular and highly addictive news feed is essentially the holy grail for advertisers. While users are attentively browsing photos and updates from friends, they’ll end up consuming ads as well. The ads look so similar to organic news feed stories and are only marked in the bottom right corner — the last place a user’s eyes will scan. That means users probably won’t notice the difference until they’ve already internalized an ad’s message.

Some users will likely be outraged by the presence of ads in the news feed, as well as by having their content so directly used to make Facebook money. Others may argue that Facebook provides a valuable service to users for free, and is therefore entitled to showing ads where it wants to.

Personally, I’d rather see Sponsored Stories that inform me about the activity of friends than traditional ads that can be much less relevant. However, the rate limit will be crucial to maintaining a high quality user experience. If too many news feed Sponsored Stories are shown a day, the feed could deteriorate into a billboard and users might not be so eager to visit Facebook anymore.

…Read the whole story @ TechCrunch.

Are Server Speed Tests Accurate?

 While browsing the web the other day I discovered a website which claims to measure the speeds of Web Hosting Providers. Now there are plenty of sites who measure website speed but that is a whole different metric altogether. The thing is. The site in question is not actually measuring the speed of web hosts but is in fact measuring website speeds. We know this because we tested three different sites on the same server and were presented with three radically different results. Further testing of this website revealed that the so called test the user gets to run is not a live test at all but the results are served via cached results of the tests which are actually run on a “more than weekly” schedule. If you click on the SpeedRank Graphic on the results page it will take you to a page which tells you this.

Now don’t get me wrong. I have no issues with measuring the speed of a website or that of a web host. Especially that of a web host. Someone should actually do that. Correctly. The problem I have is this: The Fast Hosts website is misleading to consumers. Unless you want to know how fast a web hosts website is. Which I don’t know how that’s any help. All that’s needed to win that contest is an all text website.

The main thing is make sure what you’re measuring when using speed to look for a web host.

You can check the speed from your computer to our server here. Speed Test

Greg Hicks